Press release

For immediate release

November 25, 2021

Echappe-toi, the Quebec leader in escape games created and managed by Emmanuel de Gouvello, accelerates its growth with the creation of a subsidiary in Saint-Etienne and the hiring of Bruno Pouget and his team.

The Echappe-toi Group, known to the public through its Echappe-toi, Find the Key and Vortex Montreal brands, owns 4 escape game centers in downtown Montreal, and an escape game center in Bordeaux, France. The health crisis that led to several months of shutdowns for the entertainment industry has also been fatal to several businesses in the sector.

Bruno Pouget, former CEO and creative director of Eludice, explains that “when Eludice went bankrupt in September 2021, the team was approached by several companies in the sector in France. The Eludice team members were looking to bounce back and we were happy that Echappe-toi offered to join them, especially since they have similar values and skills that are very complementary to ours.”

Bruno Pouget and his team of designers, as well as Benjamin Bertelone and the technology team (embedded electronics and computer development), and Francis Tschantz (former production manager of Eludice) and his team are joining Kryptex, the subsidiary of the Echappe-toi group for the design and manufacture of immersive playful experiences. Bruno Pouget also becomes creative director of the Group and will supervise all the creations in France and Canada.

“One of the first steps will be to work in depth on the scenarios for Echappe-toi in Bordeaux, which is to become the creative showcase for Kryptex in Europe,” explains Bruno Pouget. “Taking over the design team guarantees that the quality and originality of the projects, which are the signature of my team, will be preserved and reinforced in this new project”.

Kryptex has production capacities in France (Saint-Etienne) and in Canada (Montreal)

About the Echappe-toi group

The Echappe-toi group is the leader in escape games in Quebec. With 4 centers in Montreal under the Echappe-toi, Vortex and Find the Key brands and one center in Bordeaux under the Echappe-toi brand, the company currently has 60 employees and an attendance of approximately 200,000 players per year.

Press contact

Lauriane Scherman – [email protected] – +33 6 34 67 21 76 / +1 514 907 1500